Here are a few common triggers marketers often use when designing automated email marketing campaigns. In other words, you have the chance to target specific customers with tailored business emails at discrete points in the buyer’s journey. One of the best things about email marketing automation is that it gives you the option to send automatic emails based on triggers. Nucleus found that marketing automation could lead to a 20% increase in productivity. Improve Employee ProductivityĪs with most automated processes and tools (such as Sparkbay), email automation promises to improve productivity levels within your team. And that comes with more sales - 77% of marketers noted an increase in conversions from these new leads. Increased Leads, Conversions, and ROIĪccording to Business2Community, email marketing automation typically results in a 451% increase in qualified leads. This way, you’ll waste less time on vague, generalized marketing emails and place your focus instead on targeted, personalized emails. Change Your Focus to the Individual BuyerĪutomation takes the guesswork out of email marketing and empowers you to hone in on specifics in your outreach campaign.
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Automating your email campaigns empowers you to send personalized, targeted emails to customers at the perfect time in their buyer’s journey.Ĭurious about how to create your own marketing emails that get results? Find out more about how to send transactional emails. Most marketers are already aware of the potentials of email marketing. What Are the Benefits of Email Marketing Automation?
These automatic emails can be designed for customers at any point within the sales funnel.Īutomatic emails can also be personalized based on consumer data to reflect each customer’s unique preferences and shopping habits.